The world population is continuously growing. As the second largest producer and largest exporter of beef in the world, Brazil has an important role in feeding such a population. Jacques and Irene from our Scientific Affairs team met with José Fernando Garcia, Professor of Genomics at Sao Paulo State University, and other advocates of the use of genomic selection. Hear their thoughts on how to improve zebu breeding in Brazil while reducing the environmental impact. Subscribe to Illumina: http://bit.ly/IlluminaYouTube Links: José Fernando Garcia at Universidade Estadual Paulista http://www.unesp.br/PortalPROPe/unesp/fmva/dapsa/jose-fernando-garcia/informacoes/ Universidad Estadual Paulista http://www.unesp.br/portal#!/eng Fazenda Mundo Novo: http://www.fazendamundonovo.com/ Associação Nacional dos Criadores e Pesquisadores (ANCP) http://www.ancp.org.br/ Associação Brasileira dos Criadores de Zebu (ABCZ) http://www.abcz.org.br/ For more information on applications in bovine genetics: https://www.illumina.com/Documents/products/brochures/BovineProductBrochure.pdf For more information on genomic selection in agriculture: https://www.illumina.com/content/dam/illumina-marketing/documents/products/research_reviews/genomic-selection-in-agriculture.pdf For more info on applications in other areas http://www.illumina.com/science.html See all our Adventures in Genomics videos: https://www.youtube.com/playlist?list=PLKRu7cmBQlah8wHBByBXEO0dNW-xNvvX_